HAPPI HOUSE FIGHTS TOUGH ECONOMY WITH
San Jose, CA, January 27, 2009 -- Despite a shaky economy encouraging more and more people to scale back on restaurant dining, the Happi House Asian fast casual restaurant chain is touting a 7% sales increase after introducing a variety of new menu items, including several new snack foods.
“We understand that our Guests are watching every penny and looking for the best value for their dining dollar,” said Kevyn Johnston, Director of Marketing, “So we went to work revamping our menu by adding several lower priced, but delicious, new items.” Happi House started adding snack items last year with the introduction of the $1.79 Happi Wrap, the Company’s very popular tempura chicken snacker. Now the chain’s menu includes Firecracker Wings, a plate of spicy teriyaki hot wings under $5, fresh Fried Zucchini, a hand-battered snack plate served with Ranch dipping sauce less than $4, and two hearty teriyaki noodle bowls with a menu price around $4.
“We’ve witnessed tremendous growth in our snack item and appetizer sales since the economy has tightened,” said Joshua Richman, CEO, “I think our Guests are watching what they spend, but they still have to eat, and we want to feed them.” Richman credits the chain’s promotion of value-priced snack items and combo meals with helping to boost its sales nearly 7%, but says new products must first satisfy the customer. “Our Guests still demand quality snacks and meals that are unique and taste great, no matter what the price is,” continued Richman, “for a new product to actually improve sales, it has to exceed our Guests’ expectations and be something they cant get at another restaurant.”
For the first time in more than a dozen years, the Happi House chain is preparing to award new franchises. The chain has been making steady revisions and improvements as it readies its system for expansion, including a new décor package, a renewed service program, and several menu changes. “Staying current is vital to any brand’s success,” said Johnston, “I think we’re proving that even an established brand like Happi House can benefit from change, especially when times are tough.”
Established in 1976, Happi House has long been a Bay Area culinary institution and regional favorite. The quick service California teriyaki restaurant first opened in San Jose’s Japantown as a result of demand for a casual, value-oriented neighborhood restaurant. Happi House integrates fresh California teriyaki flavors with a streamlined cooking system that provides top quality products, speed of service, and cost efficiencies. Happi House Restaurants, Inc. owns and operates Happi House Teriyaki restaurants throughout the San Francisco Bay Area and plans to open several more company owned and franchise locations during the next year. Happi House is an exciting opprortunity as a Chicken Franchise, a Teriyaki Franchise, and a one-of-a-kind Quick Service Franchise. For more information contact Kevyn Johnston at 408.866.5966 or visit http://www.HappiHouse.com